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THEM Media Inc. is a multi-disciplinary integrated media company producing content for television networks, advertising agencies, film studios and record labels. THEM was founded by Executive Producer Tony Harding in 2006 as a 21st-Century production company set to address the changes, challenges and overlaps in the advertising arena, television programming and new media landscapes. 

Tony Harding – EP

Tony Harding’s vision was to merge exceptional talent from diverse media backgrounds to become, together, a powerful multi faceted production boutique. THEM offers an innovative blend of creative production, development, new media and programming. THEM’s diverse portfolio of media projects includes television programs, commercials, music videos, feature films, branded entertainment and branded content for the web and mobile devices.

“Merchants of Soho” directed by Michael Uys –  DP/Editor: David Dessel

When I met Giorgio DeLuca for lunch to talk about making a short film about the history of Dean and DeLuca, he rode his bicycle there.  I knew immediately that was going in the film.   We filmed Giorgio in slow motion riding through the streets of Soho from a minivan with the door open and a skillful driver behind the wheel.  Giorgio later sat down and we talked on camera about cheese, philosophy, success, and balsamic vinegar.  The short film is part of image campaign supporting the global expansion of the Dean & DeLuca brand.

To see more of Michael's work please visit

More work from T.H.E.M.

Tony Harding – EP

Tony Harding’s vision was to merge exceptional talent from diverse media backgrounds to become, together, a powerful multi faceted production boutique. THEM offers an innovative blend of creative production, development, new media and programming. THEM’s diverse portfolio of media projects includes television programs, commercials, music videos, feature films, branded entertainment and branded content for the web and mobile devices.

THEM Media’s company culture is to challenge conventional thought, provide clients with innovative concepts in a collaborative and inclusive environment and aggressively deliver cutting edge solutions. The company’s versatile think tank talent roster is comprised of accomplished directors, ad savvy creatives and seasoned producers, who embrace Harding’s “can do” philosophy and always find innovative ways to enable clients to achieve their objectives.

Hood: “Who’s Harvey” ?

Hood Sour Cream: “Kitchen” 

Hood: “Milk”

Sun Insurance: “Manny”

Squarespace: “Dana”

Squarespace: “Parts and Labor”

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