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The String Theory specializes in all manner of design and branding in motion, from Advertising, Film Titles, TV Shows and Network ID’s, Music Videos and Entertainment, Video Walls, Installations and Experiential.

OJ: “Made In America”  took the Oscar at the 89th Academy Awards this weekend in the category of Best Documentary Feature!  The String Theory spent many months developing the identity package, design and branding  and internal graphics for the groundbreaking cinematic achievement. At 7-plus hours, the landmark film broke boundaries and shattered records in the world of documentary filmmaking.

Roger Waters: “The Wall” This feature film (Directed by Sean Evans) chronicles the landmark world tour, as well as details and insights into Roger Waters’ personal thoughts and creative process in developing his magnum opus. Released nationally in theaters, as well as garnering BluRay and digital releases, This critically praised concert film is a “Must See” according to Rolling Stone.

The String Theory’s founder, John Vondracek, is an award-winning Graphic Designer specializing in motion graphics, title design, and identity, recognized by the AIGA, Art Directors’ Club, Type Directors’ Club, and I.D. Magazine. His TV shows have won Emmys, while films have been selections to the Sundance and Tribeca Film Festivals, as well as theatrical releases. He has taught Design In Motion for the past 17 years at NYC’s Cooper Union, from which he is also a graduate

Now in its 10th year, The String Theory boasts a diverse client list that has taken us from broadcast to Broadway, soft drinks to startups, and credit cards to car spots. But these projects, artists, campaigns, jumbo screens and world tours are not the crux of who we are and what we do. Sure we do jobs big and small. Sure we hit deadlines… fast and furious. But we pride ourselves in asking questions. Who is watching this? What will their experience be? How will they connect? How will they remember this? In short, we always try to ask ourselves:

“What’s The Big Idea, Here?

It is our belief that any big idea usually comes from paper. Or a sketch. Or a sticky-note. From those humble beginnings, we develop ideas into style-boards. Or written treatments. Or both. Sometimes they are broad creative strokes. Sometimes they are detailed down to the pixel.

The String Theory loves a good “Big Idea”.

It’s a big reason why we do what we do, and it’s the reason we do it well.

Frozen: The Broadway Musical

American Express: “Skull Candy”

Jimi Hendrix

Health E Connections

AIGA: “Promotional Video”

HP: “RaceCar”

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